I don’t usually blog about my press mentions, but this month I had a pretty cool feature in one of my industry’s most prominent publications. Financial Advisor Magazine interviewed me for a story on social media and how advisors are dealing with the opportunities and challenges it presents. As a blogger, I’ve always been an advocate of using the Internet as a tool for helping advisors grow their business. However, the social media movement takes web marketing opportunities well beyond that of a traditional website or blog. Advisors who follow the new and very specific rules about how to use social media may have a leg up on those who rely strictly on more traditional methods of client acquisition and retention. The only problem is that it can be time-consuming to sort through all the information about becoming more Internet-savvy. You still have a business to run, after all. One effective option is to consult a social media expert for help growing your business. He can show you the tricks of the trade and help you attract more clients.