In doing research for one of my book chapters, I uncovered some great information about behavioral finance. For my purposes, this science explains the ways in which emotion affects financial markets along with other mediums such as saving and spending. I realized while reading that a deep enough understanding of this stuff could lend itself directly to becoming a better financial planner. So much of what a planner does each day is specific to their clients. Rather than arming ourselves with just blanket financial advice, we try to understand the individual circumstances which each client grapples with. This allows for more client-specific solutions. A cookie-cutter financial planning practice will only grow so much until it can’t fully meet the increased demands of clients. This is why I choose to call myself a “wealth manager” as opposed to a “financial planner,” even though financial planning is part of what I do every day. I think the former title indicates an increased awareness of a client’s overall financial situation.